As the Brand Strategist for McDonalds during my time at Twitter, I partnered with the Twitter sales team to help brand clients, creative agencies DDB and Leo Burnett as well as media agencies Starcomm and Mediavest bring McDonald’s to life on Twitter. We launched All Day Breakfast, celebrated the Olympics, found a place in the NFL, and activated content creators for millions upon millions of paid and earned impressions.
Result: McDonalds sales and brand love index (as measured by YouGov) climbed to their highest level in five years.
